Behind the scenes with our brand partner LELO
Back in February we were lucky enough to partner with LELO, a game changing sex toy brand paving the way for women in the industry.
Tired of the taboo that surrounds many single women this time of year, LELO helped us to, quite literally, spread the message of self-love on Valentine's Day. Like us, they are a brand driven by female empowerment and learning to love the skin we're in.
Last week, we caught up with Sara Kranjčec Jukić, Global Brand Manager, to get a tell-all insight into the business. Here's what she told us:
We believe that sexual wellness plays a major role in our overall wellbeing and this is why LELO aims to inspire and empower our customers through education, beautiful product design, and the constant effort to remove the unfortunate stigma hovering over sexual pleasure.
Why does LELO create luxury sex toys?
A LELO isn’t a luxury, it’s an investment, an investment in your body, your intimacy, and your personal pleasure. Sex toys can be so much more than pieces of plastic and silicone hidden in your bedside drawer - there's a reason LELO toys are called pleasure objects. We're a design-led company with our own production which means we have full control over the entire manufacturing process. We can say with absolute confidence that in every LELO sex toy our components are of the highest quality, made in excellent conditions, from the most body-safe materials, by the most skilled engineers.
Do you think sex toys are empowering for women?
Yes! Taking your pleasure into your own hands is definitely empowering. It doesn't matter if it's your fingers, a showerhead, or a sex toy, what matters is that you take the time to explore your body to get to really know it. Sex toys are a great way to play with yourself or your partner, and sex toys like LELO also serve as conversation-starters because most people don't feel the need to hide them away.
Do you think more needs to be done to make masturbation less of a taboo subject for women?
Absolutely. From proper TV representation of the female orgasm (most women can't orgasm from penetration alone) to encouraging women to explore their bodies and to openly talk about sex and sexual pleasure with their partners - and those are just the basics. The bottom line is, as soon as women stop being shamed for enjoying sex, masturbation will no longer be a taboo subject.
Who comes up with the ideas & design for new products?
We have a really great team of product designers and engineers who take care of this for us.
How do you test new products?