The necklace equivalent of your favourite blue jeans - our gold initial necklaces are your daily go-to.

Now paired with a slightly chunkier curb chain for that extra edge.

• 18k gold plated
• 100% recycled sterling silver
• Initial pendant approx 14mm height
• Chain length 18" (45.5cm) and extends to 20" (51cm)

Finest Materials, Affordable Prices

We make high-quality, low-impact jewellery, and we keep it affordable. Where traditional jewellers sell you pieces with high mark-ups and no backstory, we only work with producers who share our values. Fine pieces crafted with recycled precious metals, at fair prices.

Jewellery with a Story

Good jewellery is like a little superpower. It connects us with the past, and sets us up to shine in the future. Make it yours with personalised and engravable pieces, or tell your story with charms.

Gold-Plated Silver

Try to avoid contact with water and chemicals. It can cause the plating layer to wear off. To get it shiny again, just polish it gently with a polishing cloth or our Jewellery Care Kit.

14k Solid Gold

Solid gold is durable, tarnish-resistant and great for those with sensitive skin. 
You can wear them in the shower, pool or during exercise. Every now and then, they just need a little polish to improve their shine.

Our packaging and all printing collateral is made from 100% FSC-certified paper. It’s the most sustainable option, and is fully traceable. All FSC-certified forests are sustainably managed to prioritise optimal carbon absorption, with new trees planted for each one that’s cut.