Sep 2021

We've popped up at Selfridges

Update March 2023: We are no longer at the Selfridges store, but you can find our collection online at 


To continue all this great news, as part of Project Earth, Edge of Ember now have a pop-up at Selfridges. 

As a brand built on the foundations of sustainability, we're working with the iconic department store to help reinvent retail. Their sustainability commitments underpin their ambitions to not only change the way we shop, but how we do business too. 



We wanted to make our space a visual representation of the brand and a place where our community could (safely) meet after so much time spent apart. Here's a look at some of things you can do:

See our new Conscious Diamonds collection IRL

Like to try before you buy? We're showing off our brand new Conscious Diamonds collection as part of the pop-up, so you can test out your favourite pieces, create ear stacks using our lab-grown diamonds, and style our 14k solid gold designs (100% recycled of course!). See for yourself how good sustainability can really look. #TheFutureOfDiamonds

RE/Make jewellery recycling drop off

At our pop-up you'll be able to recycle your old and broken jewellery with our RE/Make jewellery drop off point. When you recycle your jewellery with us, we send it to be melted down and reused, AND you can earn up to £30 in credit to spend on our website. It's a win-win! Find out more here



Snap a selfie for a chance to win

Look out for our selfie mirror and take a snap to enter our #SelfiEOE competition where you can win yourself a £500 gift voucher! Follow us @edgeofember to find out more.



Personalise your necklace

Lucky numbers, initials, birthstones, names... we've got everything you need to make your jewellery personal. Check out our charms and create something especially for you (or that special someone).

So, if you're planning a trip to Oxford Street in London come say hi to the team, we'd love to meet as many of you as possible in person. You can find us on the Ground Floor of Selfridges next to the Lloyds Pharmacy. 



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